• Wayne Keeley Interview with KidAdLaw

    January 28, 2008
    Wayne J. Keeley is the Director of the Children's Advertising Review Unit of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions.

  • CARU Brings Website Privacy, Other Ad Claims

    January 8, 2008
    The self-regulatory organization that monitors children's advertising continues its quest to enforce online privacy guidelines. Two of the three decisions issued in December by the Children's Advertising Review Unit (CARU) involved enforcement of the Children's Online Privacy Protection Act (COPPA).

  • Mattel Was Watching Its Chinese Suppliers, but ...

    January 8, 2008
    When a company has to recall more than 12 million toys in two years-as Mattel did in 2007 and 2006-it's easy to conclude that the company wasn't watching its suppliers. But a detailed look at Mattel's supply chain in China shows just the opposite-that the company long ago had put into place a wide-ranging program designed precisely to monitor the factories that manufacture its goods.