• Underage Drinking Ad Aimed at Parents

    March 25, 2008
    A new public service campaign aimed to curb underage drinking goes beyond the kids to target their parents, in an uncommon acknowledgment of the ambivalence some grown-ups bring to the subject.

  • CARU Strikes Agreement With MPAA

    March 5, 2008
    The advertisement of PG-13 movies in children's media (including television shows, websites and kids' publications) and has been a thorny issue for both the advertising and movie industries.

  • CARU Cites Miley Cyrus Site for Concert Promotions

    March 4, 2008
    The advertising industry watchdog that monitors marketing efforts toward children, the Children's Advertising Unit (CARU), has asked the company that operates MileyWorld.com to disclose more clearly the terms of its concert ticket promotions. Miley Cyrus is the name for the performer who is known for her popular TV character, "Hannah Montana."

  • Online Organization Releases Privacy Guides

    March 4, 2008
    An online industry group has released guidelines to address behavioral advertising-the practice of tracking consumers' Internet activities for the purposes of providing targeted marketing and advertising efforts.

  • Toy Makers Agree To Standards

    March 4, 2008
    The Toy Industry Association (TIA) has released for public comment a proposed toy safety and certification program. The program includes procedures for design hazard analysis, manufacturing process audits, and product safety testing.