• Site Asked To Alter Its Privacy Protections

    April 24, 2008
    Yet another website aimed at kids has been admonished to change its privacy practices. The review of the www.roadrippers.com site by the Children's Advertising Review Unit is the latest in a long line of attempts by CARU to ensure that sites comply with its privacy guidelines and the Children's Online Privacy Protection Act.

  • Group Proposes Industry Behavioral Standard

    April 24, 2008
    An industry group has proposed new standards that would prohibit its members from using behavioral marketing practices to target children under the age of 13. The recommendation by the Network Advertising Initiative (NAI) is part of a draft update to its "Self-Regulatory Code of Conduct for Behavioral Advertising," which is open for comment.

  • Mouthwash Seller Told To Stop Ads During Kids' Programming

    April 9, 2008
    The marketer of a mouthwash that warns on its label, "Keep out of reach of children" has been admonished to cease advertising its product during children's programming, and to modify its website to protect children's privacy.

  • CARU Takes Another Site To Task Over Privacy Rules

    April 9, 2008
    In its ongoing campaign to encourage sites to voluntarily comply with federal privacy law, the Children's Advertising Review Unit (CARU) has asked the operator of yet another website aimed at kids to revise its practices and policies.

  • ‘Disney Flix' Marketer Agrees To Change Ads

    April 9, 2008
    The marketer of a product that allows children to customize their own Disney stories has agreed to change its advertising to disclose what comes with the initial purchase and what must be purchased separately.