• New to CARU

    September 4, 2008
    The Children's Advertising Review Unit of the Better Business Bureau (CARU) is expanding, and welcomes this September new staff attorney Andra Dallas. Dallas is former Industry Manager of the Advertising & IP Division at the American Conference Institute (ACI).

  • CARU Rulings: Websites

    September 4, 2008
    The Children's Advertising Review Unit (CARU) continues its long-time quest to obtain compliance with its guidelines from marketers reaching out to kids online. CARU recently asked three website operators to change their online marketing practices after reviewing their sites.

  • CARU Rulings: Movie Referrals

    September 4, 2008
    The Children's Advertising Review Unit (CARU), an industry self-regulatory body, continues its efforts to prevent advertising for PG-13 rated movies from being aimed at audiences of young children.

  • Industry Group Issues Food Marketing Report

    September 4, 2008
    Timed to be released simultaneously with the Federal Trade Commission's food marketing report (see related story), the Council for Better Business Bureaus (CBBB) released a progress report of its own on the self-regulatory effort it has sponsored, the "Children's Food and Beverage Advertising Initiative."